@font-face{font-family:IRANSansX;src:url("../fonts/IRANSansX-Regular.woff2") format("woff2");font-weight:400;font-display:swap}@font-face{font-family:IRANSansX;src:url("../fonts/IRANSansX-Medium.woff2") format("woff2");font-weight:500;font-display:swap}@font-face{font-family:IRANSansX;src:url("../fonts/IRANSansX-DemiBold.woff2") format("woff2");font-weight:600;font-display:swap}@font-face{font-family:IRANSansX;src:url("../fonts/IRANSansX-Bold.woff2") format("woff2");font-weight:800;font-display:swap}
:root{--brand-dark:#241E2F;--brand-dark-soft:#30283D;--brand-gold:#D79542;--brand-gold-hover:#C68232;--brand-gold-light:#EAB97B;--brand-cream:#F9E1C4;--brand-surface:#EFE8DF;--text-primary:#241E2F;--text-secondary:#625A6D;--text-muted:#7E7688;--background-soft:#EFE8DF;--border-light:rgba(36,30,47,.12);--border-medium:rgba(36,30,47,.2);--success:#2E8B57;--container:1220px;--shadow-sm:0 8px 28px rgba(36,30,47,.08);--shadow-md:0 22px 64px rgba(36,30,47,.12)}
*,*::before,*::after{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}body{margin:0;color:var(--text-primary);font-family:IRANSansX,Tahoma,sans-serif;background:#fff;line-height:1.9;text-rendering:optimizeLegibility}body.is-locked{overflow:hidden}img{display:block;max-width:100%;height:auto}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}button{cursor:pointer}h1,h2,h3,p{margin-top:0}h1,h2,h3{line-height:1.45;letter-spacing:-.04em}.container{width:min(calc(100% - 40px),var(--container));margin-inline:auto}.skip-link{position:fixed;z-index:200;inset:12px auto auto 12px;padding:10px 16px;color:#fff;background:var(--brand-dark);border-radius:10px;transform:translateY(-180%)}.skip-link:focus{transform:none}:focus-visible{outline:3px solid var(--brand-gold-light);outline-offset:3px}.btn{min-height:50px;display:inline-flex;align-items:center;justify-content:center;gap:9px;padding:10px 20px;border:1px solid transparent;border-radius:13px;font-weight:800;transition:.2s ease}.btn:hover{transform:translateY(-2px)}.btn--primary,.btn--gold{color:var(--brand-dark);background:var(--brand-gold);border-color:var(--brand-gold)}.btn--primary:hover,.btn--gold:hover{background:var(--brand-gold-hover);border-color:var(--brand-gold-hover)}.btn--outline{background:#fff;border-color:var(--border-light)}.btn--dark-outline{color:#fff;background:rgba(255,255,255,.07);border-color:rgba(255,255,255,.2)}.eyebrow{display:inline-flex;align-items:center;gap:9px;color:var(--brand-gold-hover);font-size:.76rem;font-weight:800}.eyebrow::before{content:"";width:25px;height:1px;background:currentColor}.section{padding-block:100px}.section--soft{background:#f6f2ed}.section--dark{color:#fff;background:var(--brand-dark)}.section-head{display:grid;grid-template-columns:minmax(0,1fr) minmax(280px,.72fr);align-items:end;gap:60px;margin-bottom:40px}.section-head h2{max-width:760px;margin:10px 0 0;font-size:clamp(1.75rem,3.4vw,3rem)}.section-head>p{margin:0;color:var(--text-secondary);font-size:.92rem}
.breadcrumb{border-bottom:1px solid var(--border-light)}.breadcrumb ol{display:flex;align-items:center;gap:9px;min-height:50px;margin:0;padding:0;list-style:none;color:var(--text-muted);font-size:.72rem}.breadcrumb li+li::before{content:"/";margin-inline-end:9px;color:#b9b1bd}
.campaign-hero{position:relative;overflow:hidden;color:#fff;background:var(--brand-dark)}.campaign-hero::before{content:"";position:absolute;inset:-290px -180px auto auto;width:720px;aspect-ratio:1;border:1px solid rgba(234,185,123,.18);border-radius:50%;box-shadow:0 0 0 95px rgba(215,149,66,.035),0 0 0 190px rgba(215,149,66,.025)}.campaign-hero__inner{position:relative;display:grid;grid-template-columns:minmax(0,1.08fr) minmax(400px,.92fr);align-items:center;gap:70px;padding-block:92px 72px}.campaign-hero h1{max-width:760px;margin:17px 0 22px;font-size:clamp(2.45rem,5vw,5.2rem);line-height:1.22}.campaign-hero h1 em{display:block;color:var(--brand-gold-light);font-style:normal}.campaign-hero__lead{max-width:690px;margin-bottom:28px;color:#d2cad7;font-size:1rem}.hero-actions{display:flex;flex-wrap:wrap;gap:12px}.hero-proof{display:flex;flex-wrap:wrap;gap:16px;margin-top:28px;color:#c3bac9;font-size:.75rem}.hero-proof span::before{content:"✓";margin-inline-end:7px;color:#72c694;font-weight:900}.campaign-map{position:relative;min-height:510px;padding:26px;border:1px solid rgba(255,255,255,.14);border-radius:30px;background:linear-gradient(145deg,rgba(255,255,255,.09),rgba(255,255,255,.025));box-shadow:0 32px 80px rgba(0,0,0,.22)}.campaign-map__head{display:flex;justify-content:space-between;gap:18px;padding-bottom:18px;border-bottom:1px solid rgba(255,255,255,.12)}.campaign-map__head small{color:var(--brand-gold-light);font-weight:800}.campaign-map__head span{color:#aaa1b1;font-size:.68rem}.map-center{width:146px;aspect-ratio:1;display:grid;place-items:center;margin:57px auto 0;padding:20px;text-align:center;background:var(--brand-gold);border:10px solid rgba(255,255,255,.07);border-radius:50%;box-shadow:0 0 0 1px rgba(234,185,123,.65),0 18px 44px rgba(0,0,0,.24);color:var(--brand-dark);font-size:.82rem;font-weight:900}.map-nodes{position:absolute;inset:105px 26px 28px}.map-node{position:absolute;width:132px;padding:11px 12px;background:#fff;color:var(--brand-dark);border-radius:12px;box-shadow:var(--shadow-sm);font-size:.69rem;font-weight:800}.map-node small{display:block;color:var(--text-muted);font-size:.55rem;font-weight:500}.map-node::after{content:"";position:absolute;width:50px;border-top:1px dashed rgba(234,185,123,.8)}.map-node--goal{inset:5px auto auto 50%;transform:translateX(-50%);text-align:center}.map-node--goal::after{inset:100% 50% auto auto;width:1px;height:48px;border:0;border-right:1px dashed rgba(234,185,123,.8)}.map-node--audience{inset:45% auto auto 0}.map-node--audience::after{inset:50% auto auto 100%}.map-node--message{inset:45% 0 auto auto}.map-node--message::after{inset:50% 100% auto auto}.map-node--media{inset:auto auto 0 12%}.map-node--media::after{width:40px;inset:auto 70% 100% auto;transform:rotate(50deg)}.map-node--measure{inset:auto 12% 0 auto}.map-node--measure::after{width:40px;inset:auto auto 100% 70%;transform:rotate(-50deg)}.hero-strip{position:relative;display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid rgba(255,255,255,.12)}.hero-strip article{padding:20px 24px;border-inline-start:1px solid rgba(255,255,255,.12)}.hero-strip article:last-child{border-inline-start:0}.hero-strip small{display:block;color:var(--brand-gold-light);font-size:.6rem;font-weight:800}.hero-strip strong{display:block;margin:4px 0;color:#fff;font-size:.84rem}.hero-strip span{color:#aaa1b1;font-size:.66rem}
.campaign-hero__inner{grid-template-columns:minmax(0,1.12fr) minmax(420px,.88fr);gap:64px;padding-block:78px 68px}.campaign-hero__copy{max-width:690px}.campaign-hero h1{max-width:none;margin:0 0 10px;font-size:clamp(2.8rem,4.2vw,4.55rem);line-height:1.22;white-space:nowrap}.campaign-hero__headline{margin:0 0 20px;color:var(--brand-gold-light);font-size:clamp(1.5rem,2.5vw,2.35rem);font-weight:800;line-height:1.5;letter-spacing:-.04em}.campaign-hero__lead{max-width:660px}.campaign-map{min-height:530px}.map-center{margin-top:115px}.map-nodes{inset:98px 26px 26px}
.quick-answer{padding-block:46px;border-bottom:1px solid var(--border-light)}.quick-answer__grid{display:grid;grid-template-columns:170px 1fr auto;align-items:center;gap:32px;padding:28px 32px;background:var(--brand-cream);border-radius:20px}.quick-answer__label{font-size:.78rem;font-weight:900}.quick-answer p{margin:0;color:var(--text-secondary);font-size:.88rem}.quick-answer a{font-size:.75rem;font-weight:900;white-space:nowrap}
.decision-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.decision-card{position:relative;min-height:260px;padding:26px;background:#fff;border:1px solid var(--border-light);border-radius:20px}.decision-card::before{content:attr(data-step);position:absolute;left:22px;top:18px;color:rgba(36,30,47,.08);font-size:3.3rem;font-weight:900;line-height:1}.decision-card__icon{width:46px;height:46px;display:grid;place-items:center;margin-bottom:30px;color:var(--brand-gold-hover);background:var(--brand-cream);border-radius:13px;font-weight:900}.decision-card h3{margin-bottom:10px;font-size:1.05rem}.decision-card p{margin:0;color:var(--text-secondary);font-size:.78rem}.decision-card strong{display:block;margin-top:16px;color:var(--brand-gold-hover);font-size:.7rem}.decision-note{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:20px}.fit-card{padding:25px;border-radius:18px}.fit-card h3{font-size:1rem}.fit-card ul{display:grid;gap:7px;margin:0;padding:0;list-style:none;font-size:.76rem}.fit-card li::before{margin-inline-end:8px;font-weight:900}.fit-card--yes{background:#edf7f1;border:1px solid rgba(46,139,87,.16)}.fit-card--yes li::before{content:"✓";color:var(--success)}.fit-card--no{background:#f6f2ed;border:1px solid var(--border-light)}.fit-card--no li::before{content:"—";color:var(--text-muted)}
.objective-tabs{display:grid;grid-template-columns:260px minmax(0,1fr);gap:20px}.objective-nav{display:grid;align-content:start;gap:8px}.objective-tab{display:flex;align-items:center;justify-content:space-between;min-height:60px;padding:12px 16px;color:var(--text-secondary);text-align:right;background:#fff;border:1px solid var(--border-light);border-radius:13px;font-weight:800}.objective-tab::after{content:"←";color:var(--brand-gold-hover)}.objective-tab[aria-selected="true"]{color:#fff;background:var(--brand-dark);border-color:var(--brand-dark)}.objective-panel{min-height:380px;padding:34px;background:#fff;border:1px solid var(--border-light);border-radius:22px;box-shadow:var(--shadow-sm)}.objective-panel[hidden]{display:none}.objective-panel__top{display:flex;justify-content:space-between;gap:24px;padding-bottom:22px;border-bottom:1px solid var(--border-light)}.objective-panel h3{margin-bottom:8px;font-size:1.45rem}.objective-panel p{max-width:680px;margin:0;color:var(--text-secondary);font-size:.84rem}.objective-code{color:var(--brand-gold-hover);font-size:2.8rem;font-weight:900;line-height:1}.objective-details{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:22px}.objective-details div{padding:18px;background:#f7f4f0;border-radius:14px}.objective-details small{display:block;color:var(--text-muted);font-size:.64rem}.objective-details strong{display:block;margin-top:6px;font-size:.76rem;line-height:1.8}
.process-wrap{position:relative}.process-line{position:absolute;inset:40px 50% 40px auto;border-right:1px dashed rgba(215,149,66,.45)}.process-list{position:relative;display:grid;gap:18px}.process-step{display:grid;grid-template-columns:minmax(0,1fr) 70px minmax(0,1fr);align-items:center;gap:28px}.process-step__num{width:54px;height:54px;display:grid;place-items:center;justify-self:center;color:var(--brand-dark);background:var(--brand-gold);border:8px solid #fff;border-radius:50%;box-shadow:0 0 0 1px rgba(215,149,66,.45);font-size:.72rem;font-weight:900}.process-step__content{padding:22px 25px;background:#fff;border:1px solid var(--border-light);border-radius:17px}.process-step:nth-child(even) .process-step__content{grid-column:3}.process-step:nth-child(even) .process-step__num{grid-column:2;grid-row:1}.process-step:nth-child(odd) .process-step__content{grid-column:1}.process-step:nth-child(odd) .process-step__num{grid-column:2;grid-row:1}.process-step h3{margin-bottom:7px;font-size:.95rem}.process-step p{margin:0;color:var(--text-secondary);font-size:.75rem}.process-step__output{grid-column:3;color:var(--text-muted);font-size:.68rem}.process-step:nth-child(even) .process-step__output{grid-column:1;grid-row:1;text-align:left}.process-step__output strong{display:block;color:var(--brand-gold-hover);font-size:.65rem}
.deliverable-layout{display:grid;grid-template-columns:minmax(0,1fr) minmax(310px,.44fr);gap:26px}.deliverable-board{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;overflow:hidden;background:var(--border-light);border:1px solid var(--border-light);border-radius:22px}.deliverable{padding:24px;background:#fff}.deliverable span{display:inline-grid;width:35px;height:35px;place-items:center;margin-bottom:17px;color:var(--brand-gold-hover);background:var(--brand-cream);border-radius:10px;font-size:.68rem;font-weight:900}.deliverable h3{margin-bottom:6px;font-size:.9rem}.deliverable p{margin:0;color:var(--text-secondary);font-size:.7rem}.deliverable-aside{padding:30px;color:#fff;background:var(--brand-dark);border-radius:22px}.deliverable-aside h3{margin:12px 0 16px;font-size:1.4rem}.deliverable-aside p{color:#cfc7d4;font-size:.8rem}.deliverable-aside ul{display:grid;gap:8px;margin:20px 0 28px;padding:0;list-style:none;color:#eee9f1;font-size:.74rem}.deliverable-aside li{padding-bottom:8px;border-bottom:1px solid rgba(255,255,255,.1)}.deliverable-aside li::before{content:"✓";margin-inline-end:8px;color:var(--brand-gold-light)}
.channel-matrix{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}.channel-card{padding:24px;background:#fff;border:1px solid var(--border-light);border-radius:18px}.channel-card__head{display:flex;align-items:center;gap:12px;margin-bottom:15px}.channel-card__icon{width:42px;height:42px;display:grid;place-items:center;background:#f5f1ec;border-radius:12px}.channel-card__icon img{width:25px;height:25px;object-fit:contain}.channel-card h3{margin:0;font-size:.9rem}.channel-card p{min-height:76px;margin-bottom:14px;color:var(--text-secondary);font-size:.72rem}.channel-card dl{margin:0}.channel-card dl div{display:flex;justify-content:space-between;gap:15px;padding-block:9px;border-top:1px solid var(--border-light);font-size:.66rem}.channel-card dt{color:var(--text-muted)}.channel-card dd{margin:0;text-align:left;font-weight:700}
.metric-table-wrap{overflow-x:auto;border:1px solid rgba(255,255,255,.16);border-radius:20px;box-shadow:0 18px 48px rgba(0,0,0,.12)}.metric-table{width:100%;min-width:760px;color:var(--text-primary);border-collapse:collapse;background:#fff}.metric-table th,.metric-table td{padding:18px 20px;text-align:right;border-bottom:1px solid var(--border-light);font-size:.76rem}.metric-table th{color:#fff;background:var(--brand-dark-soft);font-size:.7rem}.metric-table tbody td{color:var(--text-primary);background:#fff}.metric-table tbody tr:nth-child(even) td{background:#faf7f3}.metric-table tbody tr:hover td{background:#fff5e8}.metric-table td:first-child{font-weight:900}.metric-table tr:last-child td{border-bottom:0}.metric-table td span{display:inline-flex;padding:4px 9px;color:#7d4b0f;background:var(--brand-cream);border-radius:999px;font-size:.62rem;font-weight:800}.measurement-note{display:grid;grid-template-columns:auto 1fr;gap:16px;margin-top:18px;padding:19px 22px;color:#e5dfe8;background:var(--brand-dark-soft);border-radius:15px;font-size:.73rem}.measurement-note b{color:var(--brand-gold-light)}
.cost-layout{display:grid;grid-template-columns:minmax(0,.72fr) minmax(0,1fr);gap:35px;align-items:start}.cost-intro{position:sticky;top:110px;padding:32px;color:#fff;background:var(--brand-dark);border-radius:22px}.cost-intro h2{margin:12px 0 14px;font-size:2rem}.cost-intro p{color:#cfc7d4;font-size:.82rem}.cost-list{display:grid;gap:12px}.cost-item{display:grid;grid-template-columns:52px 1fr;gap:16px;padding:20px 22px;background:#fff;border:1px solid var(--border-light);border-radius:16px}.cost-item span{width:44px;height:44px;display:grid;place-items:center;color:var(--brand-gold-hover);background:var(--brand-cream);border-radius:12px;font-size:.7rem;font-weight:900}.cost-item h3{margin-bottom:4px;font-size:.9rem}.cost-item p{margin:0;color:var(--text-secondary);font-size:.72rem}.cost-disclaimer{margin-top:14px;padding:15px 18px;color:var(--text-secondary);background:#fff7ed;border:1px solid rgba(215,149,66,.25);border-radius:13px;font-size:.68rem}
.faq-list{max-width:920px;margin-inline:auto}.faq-item{border-bottom:1px solid var(--border-light)}.faq-item summary{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:78px;padding:15px 4px;cursor:pointer;list-style:none;font-size:.9rem;font-weight:850}.faq-item summary::-webkit-details-marker{display:none}.faq-item summary::after{content:"+";width:31px;height:31px;display:grid;place-items:center;flex:0 0 auto;color:var(--brand-gold-hover);background:var(--brand-cream);border-radius:9px;font-size:1.1rem}.faq-item[open] summary::after{content:"−"}.faq-item p{max-width:820px;margin:0;padding:0 4px 22px;color:var(--text-secondary);font-size:.8rem}.related-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.related-card{display:flex;align-items:center;gap:13px;min-height:92px;padding:17px;background:#fff;border:1px solid var(--border-light);border-radius:15px}.related-card img{width:36px;height:36px;object-fit:contain}.related-card strong{display:block;font-size:.75rem}.related-card small{color:var(--text-muted);font-size:.62rem}.related-card:hover{border-color:var(--brand-gold);box-shadow:var(--shadow-sm)}
.final-cta{padding-block:0 100px}.final-cta__inner{position:relative;overflow:hidden;display:grid;grid-template-columns:1fr auto;align-items:center;gap:40px;padding:52px 58px;color:#fff;background:var(--brand-dark);border-radius:28px}.final-cta h2{max-width:700px;margin:10px 0 12px;font-size:clamp(1.8rem,3.4vw,3rem)}.final-cta p{max-width:720px;margin:0;color:#cfc7d4;font-size:.83rem}.final-cta__actions{display:grid;gap:10px;min-width:210px}
.modal{position:fixed;z-index:160;inset:0;display:none;place-items:center;padding:20px}.modal.is-open{display:grid}.modal__backdrop{position:absolute;inset:0;background:rgba(36,30,47,.72);backdrop-filter:blur(5px)}.modal__dialog{position:relative;width:min(100%,720px);max-height:calc(100vh - 40px);overflow-y:auto;padding:35px;background:#fff;border-radius:22px;box-shadow:var(--shadow-md)}.modal__close{position:absolute;left:20px;top:20px;width:40px;height:40px;border:0;border-radius:11px;background:var(--background-soft);font-size:1.2rem}.modal__head h2{margin:9px 0 8px;font-size:1.5rem}.modal__head p{color:var(--text-secondary);font-size:.75rem}.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:15px}.field{display:grid;gap:6px}.field--full{grid-column:1/-1}.field label{font-size:.7rem;font-weight:800}.field input,.field select,.field textarea{width:100%;padding:11px 13px;background:#fff;border:1px solid var(--border-medium);border-radius:11px;outline:none}.field input:focus,.field select:focus,.field textarea:focus{border-color:var(--brand-gold);box-shadow:0 0 0 3px rgba(215,149,66,.13)}.field textarea{min-height:105px;resize:vertical}.form-note{margin:14px 0;color:var(--text-muted);font-size:.65rem}.form-status{margin:12px 0 0;font-size:.72rem}.form-status.is-error{color:#C64B4B}.form-status.is-success{color:var(--success)}
@media(max-width:1050px){.campaign-hero__inner{grid-template-columns:1fr;gap:45px}.campaign-map{max-width:620px;width:100%;margin-inline:auto}.hero-strip{grid-template-columns:repeat(2,1fr)}.decision-grid,.channel-matrix{grid-template-columns:repeat(2,1fr)}.deliverable-layout,.cost-layout{grid-template-columns:1fr}.cost-intro{position:static}.related-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:780px){.section{padding-block:75px}.section-head{grid-template-columns:1fr;gap:16px;margin-bottom:30px}.campaign-hero__inner{padding-block:70px 55px}.campaign-hero h1{font-size:clamp(2.1rem,11vw,3.8rem);white-space:normal}.campaign-hero__headline{font-size:clamp(1.25rem,6vw,1.8rem)}.quick-answer__grid{grid-template-columns:1fr;gap:10px}.decision-grid,.decision-note{grid-template-columns:1fr}.objective-tabs{grid-template-columns:1fr}.objective-nav{grid-template-columns:repeat(2,1fr)}.objective-details{grid-template-columns:1fr}.process-line{right:26px}.process-step{grid-template-columns:52px 1fr;gap:14px}.process-step__num,.process-step:nth-child(even) .process-step__num,.process-step:nth-child(odd) .process-step__num{grid-column:1;grid-row:1}.process-step__content,.process-step:nth-child(even) .process-step__content,.process-step:nth-child(odd) .process-step__content{grid-column:2;grid-row:1}.process-step__output,.process-step:nth-child(even) .process-step__output{grid-column:2;grid-row:2;text-align:right}.deliverable-board{grid-template-columns:1fr}.channel-matrix{grid-template-columns:1fr}.channel-card p{min-height:auto}.final-cta__inner{grid-template-columns:1fr;padding:38px 30px}.final-cta__actions{display:flex;flex-wrap:wrap}.form-grid{grid-template-columns:1fr}.field--full{grid-column:auto}}
@media(max-width:560px){.container{width:min(calc(100% - 28px),var(--container))}.campaign-map{min-height:470px;padding:20px}.map-nodes{inset:92px 18px 22px}.map-node{width:108px;padding:9px;font-size:.61rem}.map-node small{display:none}.map-center{width:122px;margin-top:60px;font-size:.72rem}.hero-strip{grid-template-columns:1fr}.hero-strip article{border-top:1px solid rgba(255,255,255,.12);border-inline-start:0}.objective-nav{grid-template-columns:1fr}.objective-panel{padding:24px}.objective-panel__top{display:block}.objective-code{margin-bottom:10px}.related-grid{grid-template-columns:1fr}.final-cta__actions{display:grid}.modal__dialog{padding:28px 20px}.modal__close{left:12px;top:12px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.btn{transition:none}}

/* Keep labels and visual maps free from decorative dash connectors. */
.eyebrow{gap:0}.eyebrow::before,.map-node::after,.process-line{display:none!important}.fit-card--no li::before{content:"×"}